ROLLOUT: How to Take EOS to the Next Level

You’ve mastered EOS with your leadership team. Level 10 meetings are productive, rocks are getting done, and your vision is crystal clear. But here’s the challenge every leadership team faces: How do you roll out EOS to your entire company without losing momentum, creating confusion, or watching it become another “flavor-of-the-month” initiative?

While there are other great resources out there for learning EOS tools and concepts, this book focuses on the bigger challenge: getting everyone else to use them.

COMING SOON!

From the Authors

As Expert EOS Implementers, Marisa Smith and Beth Fahey have guided leadership teams through every phase of the rollout journey, witnessing both spectacular successes and painful failures. This book distills those lessons into a practical guide that helps you avoid common pitfalls and accelerate your path to organizational alignment.

ROLLOUT: How to Take EOS to the Next Level is your roadmap from leadership team mastery to company-wide transformation—helping you create the disciplined, focused, accountable organization you’ve always envisioned.

Beth Fahey with co-author Marisa Smith, Chicago EOS implementor and leadership coach

Why This Book Matters

Rolling out EOS beyond the leadership team is where many companies struggle. It’s not because EOS doesn’t work—it’s because leaders underestimate the human side of change and the systematic approach required to align an entire organization.

ROLLOUT provides the practical roadmap for taking EOS from your leadership team to company-wide transformation, turning scattered human energy into focused execution toward your vision.

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What You’ll Learn

Get Ready: Assess your leadership team’s readiness across five critical areas before launching rollout. Discover why trying to roll out EOS before you’re truly ready creates more problems than it solves.

Plan Strategically: Use the Five Planning Essentials to design a rollout approach that fits your company’s unique culture, size, and circumstances—not a one-size-fits-all template.

Launch with Impact: Create compelling context that builds excitement rather than resistance. Learn how to involve your entire leadership team and mid-level managers as champions rather than passive participants.

Roll Out Systematically: Implement Level 10 meetings, Scorecards, and Rocks at the departmental level using proven strategies that ensure consistency while respecting team differences.

Bring Your Vision to Life: Transform your V/TO from words on paper into the daily operating principles that guide hiring, decision-making, and customer experience.

Sustain Forever: Develop the discipline to get EOS “followed by all” through systematic training, measurement, management, and continuous improvement.

The Bottom Line

If you want to achieve your vision, it must be Shared By All. To get your vision Shared By All, you must roll out EOS.

This isn’t just about implementing tools—it’s about transforming how your entire organization operates. When done right, EOS rollout creates something extraordinary: a company where everyone rows in the same direction, working together to take your company to the next level.